Beauty Without Cruelty

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Animal cruelty issues

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History

Beauty Without Cruelty (BWC) a charity for animal rights was established in 1959 by the late Rt Hon'ble Muriel, Lady Dowding in England. The name BWC denotes that one can look beautiful and have beautiful things without being cruel to animals. The organization first began working for fur bearing animals by promoting the use of simulated furs which were proudly worn sporting a button which declared "Make no Mistake, my Fur is Fake". In fact, BWC was the very first movement that created a worldwide awareness of the intense cruelties inflicted upon animals for the luxury trades - not only for fur and skins, but also other products like perfumes, cosmetics and toilet preparations.

Beauty Without Cruelty - India was started on 12th September 1974 by Diana Ratnagar who is to this day the Managing Trustee and Chairperson of the organization. In India BWC, an educational charitable trust for animal rights began by focusing on commercial exploitation of animals for vanity. Over the years the organization has expanded its scope of work to cover animals subjected to suffering, torture or death in the name of entertainment, exhibition, research, service and food. This is in keeping with the BWC motto and logo:

Beauty Without Cruelty
is a way of life which causes
no creature of land, sea or air
terror, torture or death.

4, Prince of Wales Drive

Wanowrie, Pune

Maharashtra, India-411040

Tel: ++91-20-2686 1166

Fax: ++91-20-2686 0016

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