The Beauty Without Cruelty Investment Guide is meant to help the investor identify companies from the BSE500 list of January 2012 whose businesses do not necessitate conscious and willful infliction of physical harm, injury, slavery, or death upon any member of the animal kingdom.
This Guide classifies companies under four categories: green, orange, grey and red to help the investor decide whether to invest in the company or not.
The colors carry their commonly understood meaning in this context also:
GO: A company is marked green if it does not cause cruelty to any animals, and BWC gives the green signal, so to speak, to anyone wishing to invest in it.
CAUTION: Any company marked orange may or may not be involved in animal exploitation so is to be considered with caution and personal judgment.
BEWARE: Companies marked grey are suppliers to other companies and are directly supporting animal exploitation businesses although there may be no animal exploitation involved in their own products. Defence related suppliers are also placed in this grey category.
STOP: Ones marked red should not be invested in as they are known to cause cruelty to and death of animals.
IT IS ESSENTIAL FOR USERS OF THIS GUIDE TO REFER TO THE INTRODUCTION
SO AS TO UNDERSTAND THE RATINGS GIVEN TO COMPANIES
