Beauty
Without Cruelty—India started in Pune on 12
September 1974 as a branch of the organization founded
in the UK by The Rt. Hon'ble Muriel, Lady Dowding.
Lady Dowding, learning of the appalling cruelty
perpetrated upon animals in the luxury and vanity
trades such as fur, leather, and cosmetics, decided
to start a movement to publicize the cruelty hidden
by the beauty industry and to simultaneously make
available to people alternatives to such products.
Thus was born the organization with the unique name
Beauty Without Cruelty.
Rt. Hon'ble Muriel, Lady Dowding
Slaughtered and skinned
whale being taken to the
processing factory at
Durban harbour, South Africa
If
the horrors of seal-killing and whale-killing on
foreign lands—the motivators for the founding
of BWC—seemed far away there were equal horrors
at home, providing endless spectacles of cruelty
in this land of non-violence..
Killing Fur Seals in South Africa
The
list of such practices that happen out of our
sight but very much for our sake is endless. BWC—India
kept up its vigil and tried to do all it could
to publicize and counter these practices. With
BWC's footage, people could no longer claim as
before that they did not know!
Snake
being skinned after being killed by bashing
its head between rocks. It is then slit open
with rusted blades. Snakeskin is used for fancy
watch straps
The
other thing—besides making people aware—that
BWC did to wean people away from articles produced
cruelly alternatives, which they could use that
did not involve any cruelty. People could now
seek beauty, but without cruelty.
Hair
being plucked
from a live, fully conscious pig
