Beauty Without Cruelty

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Overview -

The BWC Investment Guide is meant to help the investor identify companies from the BSE 500 list of January 2004 whose businesses do not necessitate conscious and wilful infliction of physical harm, injury, slavery, or death upon any member of the animal kingdom. This Guide classifies companies under three categories: green, orange, and red , to help the investor decide whether to invest in the company or not. The colors carry their commonly understood meaning in this context also: a company is marked green if it does not cause cruelty to any animals, and BWC gives the green signal, so to speak, to anyone wishing to invest in it; ones marked red should not be invested in as they are known to cause cruelty to animals; and any company marked orange is to be considered with caution and personal judgment.

Goal -

To provide the concerned investor with the right information not usually provided in any other place or publication

To bring into public limelight the animal exploitation caused by corporate ventures and the simultaneous culpability of investors in supporting such companies

Related Laws and actions - Specific links to related laws-

Government's list of banned items

Items forbidden to import/export

Declaration on labels

Environmental laws

Background/Motivation -

Many businesses violate the principle of ahimsa by inflicting gross cruelty on animals to obtain from their bodies materials of commercial value. Some sections of the Indian community do not indulge in or support such business. They even refuse to share in the profits of such companies considering it ill-gotten wealth. It is for such people that this Guide is written.

The 5th revised edition of the Beauty Without Cruelty Investment Guide has been created as a source of information about the nature of businesses carried out by various companies, concentrating upon the ingredients of the company's products and the process of making its products.

Those interested in knowing whether there are animal substances in an article and whether the process of manufacturing the article involves inflicting pain upon any animal should find this Guide useful.