In 1977, the Rt Hon Muriel, Lady Dowding, the founder of the BWC movement, met the then Prime Minister Mr Morarji Desai in New Delhi and requested him to ban the export of monkeys as they were being subjected to intense cruelty in American and other foreign research laboratories.
1978: Pegasus Award received by BWC
Award from Reader’s Digest for Best Advertisement
The advertisement campaign BWC undertook in 1978 captioned “Pretty, isn’t it?” won the prestigious Reader’s Digest Pegasus Award for highlighting animal exploitation.
1984: Import of Animal Rennet Banned
Indian Cheese Vegetarian
As a result of a 7 year effort, in 1984 BWC persuaded the Government of India to impose a total ban on the import of animal rennet used in cheese-making. As this ban still exists, all Indian made cheese
is free from animal rennet.
Less Animals Beheaded
BWC could not stop the mass slaughter of animals sacrificed at the Gadhimai Mela, Nepal, but with help extended by the Government of India, managed to reduce 50 percent of animals beheaded.
Argument citing illegality worked!
BWC effectively brought elephant polo to an end in India. In 2009 the Government of India had directed all captive elephants to be transferred to the Forest Department, and in 2010 the elephant had been declared as India’s heritage animal, thus BWC pointed out that the proposed elephant polo match at Jaipur was illegal. BWC was first successful in convincing the main sponsor to withdraw, following which, the state government was approached to cancel the event. The Royale Indian Rail Tours Ltd was also informed that it was illegal for them to promote exhibition elephant polo matches as part of the Maharajas’ Express Royal Sojourn.
Leafleting and corner meetings helped bring down numbers
Awareness created by Beauty Without Cruelty and the Sarvajeev Mangal Pratishthan during the Ekvira Devi jatra at Karla, near Lonavla, resulted in an estimated seven to eight thousand chickens and goats/sheep not being killed.
In May 2013 on grounds of cruelty and commercialisation of wildlife the Ministry of Environment & Forests eventually rejected all proposals to set up dolphinariums in India. BWC’s first appeal about this was before the dolphin park at Mahabalipuram came up – and closed when the imported dolphins and sea lions died.
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